譯文摘錄(保密內(nèi)容以XXX代替):
1. BUILD A GLOBAL TIBETAN BRAND
1. 打造一個(gè)全球性的藏族品牌
Using local knowledge from Tibet, China, India, Nepal, Cambodia and, Norlha has developed proprietary techniques to transform yak fiber into the next generation of luxury textiles. At Norlha, yak becomes an exceptional, luscious, durable and fashionable fiber proudly featured by global fashion houses. Our clients include Balmain, Sonia Rykiel, Lanvin, Heider Ackermann, Vis Vim and Hermes. Norlha is focused on producing world-class textiles for the luxury market in order to deliver significantly more value than the price of raw wool to rural nomadic communities.
利用來自西藏地區(qū)、印度、尼泊爾、柬埔寨以及中國(guó)傳統(tǒng)的紡織技巧,諾樂發(fā)展出獨(dú)特的織造工藝,將牦牛絨纖維轉(zhuǎn)換成新一代的奢華織物。在諾樂,牦牛絨成為一種精美華麗、持久耐用的時(shí)尚纖維,被全世界諸多時(shí)裝品牌所采用。我們的客戶包括巴爾曼、索尼亞·里基爾、Lanvin、Heider Ackermann、Vis Vim和愛馬仕等。諾樂致力于為奢侈品市場(chǎng)生產(chǎn)頂級(jí)紡織品,為牧民們帶來遠(yuǎn)高于牛毛原材料價(jià)格的價(jià)值。
2. CREATE BEAUTIFUL, EXCEPTIONAL PRODUCTS
2. 制作精美、特別的產(chǎn)品
As a brand we uphold the highest standards of production quality. This commitment is central to our value proposition as a young brand in the competitive world of global luxury textiles. We achieve this through a vertically integrated operation: collecting the very best yak wool fibers, creating innovative processes combining traditional and modern techniques from cultures spanning the globe, adopting exacting production standards, and delivering beautiful, functional and durable products with a story and branding that consumers can relate to. Our high quality is an important element of our commitment to environmentally sustainable business by standing in contrast to the `use and throw’ fast fashion model.
做為一個(gè)品牌,我們始終堅(jiān)持實(shí)現(xiàn)最高品質(zhì)的承諾。作為在競(jìng)爭(zhēng)激烈的全球奢侈紡織品行業(yè)的一個(gè)年輕品牌,這一承諾也是我們的價(jià)值定位的核心。我們通過垂直整合運(yùn)營(yíng)實(shí)現(xiàn)這一承諾:收集最好的牦牛絨,將來自世界不同文化的創(chuàng)新工藝與傳統(tǒng)和現(xiàn)代技藝相結(jié)合,執(zhí)行嚴(yán)格的生產(chǎn)標(biāo)準(zhǔn),為消費(fèi)者帶來精美實(shí)用、持久耐用的產(chǎn)品,并為之賦予一個(gè)動(dòng)人的品牌故事。
3. GENERATE SOCIAL IMPACT
3. 帶來良好的社會(huì)影響
Most Tibetan nomads today are migrating from rural areas to towns and cities. Norlha was founded to provide opportunities for Tibet’s nomads in their traditional communities. By making social values central to our business, Norlha attracts the right employees, customers, and investors.
如今,多數(shù)藏族牧民都從農(nóng)村搬進(jìn)了城鎮(zhèn)。諾樂成立的目的,就是為居住在傳統(tǒng)村落的藏族牧民提供機(jī)會(huì)。諾樂將社會(huì)價(jià)值觀作為公司經(jīng)營(yíng)的核心,吸引了合適的員工、客戶和投資者。
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